Voice SEO, 4 axes to prepare for the inevitable

Voice SEO is new and latest trend in SEO which is growing with each minute that passes by. Some 33 million voice searches recorded in 2017 and nearly 40% of Internet users who say they have already used this technology, making it accessible via this new search mode becomes imperative. However, although some experts already predict that more than 50% of queries will be affected within 2 years, very few advertisers have really tackled this project. To start thinking about your vocal SEO strategy, 4 axes that seem unavoidable…

Here are in this article Voice SEO, and its 4 axes to prepare for the inevitable!

# 1. Chat with your users

By its very nature, seeking information via a voice assistant induces conversing with the object. Instinctively, the user formulates his request in a more “spoken” way than in writing. Our first advice is to start introducing conversational keywords. Concretely, the usual request “Pizza Hut” becomes “where to find a Pizza Hut in Lahore “, “where to shop in Lahore near Pizza Hut” … Your usual tools of SEO adapt themselves, and they help you to transcribe your lists of keywords in expressions of need.

# 2. Feed your Google My Business account

Because voice search is essentially based on proximity queries, allowing people to find you via Google My Business is a great idea! In this way, Google has you in the viewfinder when it comes to indicating practical information. For best results, make sure your profile has been updated correctly. Address, phone, opening hours, photos … give yourself a little profile makeover! Similarly, consider treating your local SEO.

# 3. Be 100% mobile friendly

Who says voice search, says voice assistant. Behind this technology, connected devices but mainly smartphones, equipped with an artificial intelligence. Thus, since the research path begins on mobile, it is essential to offer an adapted navigation. Key points: fast loading speed, responsive design, airy format, and well-structured content.

# 4. Bet on structured data

In the same way, as Google My Business, the use of structured data allows Google to compile more information about your business, and thus, better value. Invisible to users, adding structured data is always positive for your SEO. Time-consuming and rigorous, this method will help you in particular to reach the 0 position, very useful for practical type queries.

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