When you regularly write blog articles, we like them to be read. Too often, we launch a blog that is abandoned a few weeks later because visitors are not at the rendezvous. In this Blog, we will explain you the most Effective Ways to Promote Your Blog.
How to make his blog known? What habits can give visibility to your articles? And above all, how to bring new visitors to your internet ecosystem?
As with any online marketing approach, the ideal is to be mechanical. By setting reasonable goals – and sticking to them! – We are certain to obtain measurable and optimizable results.
1.Join LinkedIn, Viadeo Groups, Google+ Communities
Have you noticed how some social networks become media in their own right? There is interesting, varied and qualified content. This is provided by the users themselves and gets more comments and engagement than if it had been broadcast via traditional media.
Your goal is to make your blog known. Groups and communities (depending on which social network we have) are a real opportunity to get your articles out and bring visitors to your blog.
Concretely, you must first identify those spaces where you can post because they correspond to your area of expertise or create them yourself. Then, at regular intervals, daily or weekly, have the reflex to propose to members to read an article of your blog which could interest them and to make you returns and comments.
2. Write guest articles on other blogs
It is a very developed practice across the Atlantic that is being democratized in our country: the guest post – understand the writing of articles as a guest on a blog that is not yours. Whether writing an original article to appear on a colleague’s blog or leaving the keys of his own space to an editor of his entourage, this is a virtuous habit to publicize his blog!
In practice, you can suggest to all the people you meet as part of your professional activity to write for you or to publish one of your articles. Yes!
For example, here’s what each other can bring:
- Your suppliers: tips for use on products sold.
- Your customers: testimonials in the form of interviews.
- Your employees: their expertise on specific aspects of your services or the life of the company.
In all cases, you are winners:
- If you write an article on another blog than yours: you will have visits from the usual readers of it.
- If you invite an editor to your blog: he will summarize his article on his own blog and insert a link to the full article – the one at your place so!
Some blogs welcome guests all year long. For others, it is necessary to propose a collaboration on which to agree.
The important thing is in all cases:
- Check that the blog audience matches your own target.
- Send an e-mail presenting your career, the contents you already publish and proposing topics of articles to write.
- Write interesting, useful or entertaining content but especially not commercial.
Respect the editorial charter and the rules of writing so that the collaboration is as natural and easy as possible – even if it is renewed!
3. Follow a mechanics of social networks
Often, it is thought that a blog should follow news only and that it is a single-use content. Yet this article you read is a counterexample. You would have read it a few weeks ago, it would have been relevant and it will not be less in a while.
The distribution of your content on the social networks you use is dynamic: new people are following you, some are getting closer to you and are more likely to share your contributions, for example. Considering this phenomenon, you can rely on all your published content and not just the one you just wrote.
There are tools that allow you to program a routine on social networks (for example, Hootsuite, Buffer, PostRocket or even Facebook directly). This is the first step: it is important, of course, to continue to react in real time, to answer questions and comments.
So, to make his blog known, it is useful to:
Build a list of items that can be (re) used over time for posts – an Excel sheet or a Google spreadsheet do the trick;
Define writing rules with or without a #hashtag, 35% statistics and broadcast invitations for example;
Regularly implement these mechanics with abnegation (you have to suffer to be beautiful) to then measure the results and improve what needs to be.
4.Answer questions from the forums
Internet forums bring together communities of individuals interested in a field: because they are experts or because they have questions to ask on the subject. This is precisely what these spaces offer where expert opinions can be obtained – filtered, validated or refuted by the community.
To make his blog known, the idea is to participate in these discussions. Again, it’s about trust and that’s what you need to build. It is about showing one’s expertise by responding precisely to a request, bringing a point of view complementary to what has been said. It is after this first step that you can build a more systematic relationship with your interlocutors, by having them come to your blog directly and even encourage them to relay your content.
Moreover, by doing so you open the door to spaces where search engines give a real place in their results and you address to highly qualified Internet users. Indeed, that we speak for example of the Questions-Answers Yahoo.
In addition to creating interesting circles of visibility for blog posts, you will also see that these communities are inexhaustible sources of writing. All the questions asked are as many ideas of articles to publish on his blog. Once written the article that answers a question, you can return to the post to add a link to it: a new opportunity to publicize his blog!
Whether your blog is old or new, these 4 tips are valid. By applying them regularly, you are certain to ensure your blog a reputation and visibility that will then allow you to convert your visitors: sales, contact, quote or interaction.